The seminar “Bridging the Nordic Market” – How to strengthen Nordic content in the digital age? was arranged in Scandic Maritim Hall 21 August at 10.00 am. See the seminar in the video above.
10.00 Welcome by moderator Silje Riise Næss, feature film commissioner at the Norwegian Film Institute
10.10 Introductory speech by Minister of Culture Linda Hofstad Helleland
10.20 European perspective – Roberto Olla, CEO, Eurimages
How can one facilitate co-productions, and what is the impact of co-productions, for financing, distribution and market access
10.30 Nordic perspective – Petri Kemppinen, CEO, Nordisk Film & TV Fond
From the local to the Nordic and global. What types of feature films, drama series and documentaries travel across borders, and how can Nordic policies help spread Nordic films and series globally.
10.40 Future perspective – Johanna Koljonen, author, media analyst, affiliated with The Nostradamus Project
Trends within content, technology and distribution models – how new technology can be used, audience building, the relationship between technology and content.
10.50 Conversation between Roberto Olla, Petri Kemppinen and Johanna Koljonen – moderated by Johanna Koljonen
11.20 Regulation case from Europe – What kind of legal framework regulates the area of co-funding, and how has Germany chosen to implement this in its legislation? – Peter Dinges, CEO of Germany’s national film funding institution Die Filmförderungsanstalt (FFA) and president of the Europen Film Agency Directors Association (EFADs).
11.40 Content case – SKAM – Vilde Schanke Sundet, media scholar, postdoc at University College Inland
On innovative distribution, high quality, goal-oriented towards target group, sought-after themes. What can we learn from SKAM? A media scholar perspective on why this series has succeeded in a Nordic framework. What does this do to language and opinion in the Nordic countries when “everyone” speaks about the same?
12.30 Panel discussion with Nordic industry operators.
How can we make sure that Nordic films and series content can be made available (and visible) to the public also with new screening services?
Can we manage to find good solutions for co-financing, so that all the links of the value chain that earn revenue from the distribution of films and series also can help finance new Nordic content production?
Panel with representatives from the Nordic countries and the entire production and screening chain:
Lone Korslund, Nordisk filmdistribusjon
Claus Ladegaard, Danish Film Instiute
Synnøve Hørsdal, Maipo Film
Fredrik Ljungberg, Viaplay
Jannicke Haugen, Nordisk Film Kino
The panel discussion is moderated by Silje Riise Næss.
It will be possible for the audience to ask questions.
13.50: Closing remarks by State Secretary Bård Folke Fredriksen
Ending at 14.00